Content Strategy | Geek Speak Women

Margot Bloomstein

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On Twitter

Making the Case for Content Strategy--Motown Style (A List Apart)

The CMS Myth

Margot Bloomstein is a content strategist at ISITE Design. She focuses on crafting brand-appropriate user experiences to help clients effectively engage their target audiences and project key messages with consistency and clarity. Her experience encompasses a range of industries and both traditional and social media.

Previous Presentations:

Speaker/participant in the inaugural Content Strategy Consortium at the 2009 IA Summit

Speaker in the MITX (Massachusetts Interactive Technology Exchange) UX Speaker Series

Speaker in the NHUPA (New Hampshire Usability Professionals Association) monthly speaker series

Presentation Web Links:

Who Rocks the Party? Content Strategy in Social Media (Slideshare)

Creating Hard & Fast from Soft & Squishy: ROI in User Experience (Slideshare)

Rachel Lovinger

Location: NYC
Speaking Topics: Content Strategy | semantic web
Spoken Languages: English

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Meaningful Data

Scatter/Gather

Rachel Lovinger has almost 10 years experience in online publishing, website development and content management. As a Content Strategy Lead at Razorfish, Rachel strives to connect users with the quality content they want and need. She’s especially interested in relevance, findability, signification, and inherently funny words.

Presentation Web Links:

Representing Taxonomies: What am I looking at here?

A Survey: Taxonomy Building Tools

Journey Towards Datameaningfulness

Amy Vickers

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Vice President and Global Lead for Enterprise Solutions

Amy serves as community and thought leader for the Enterprise Solutions Practice. The practice creates B2B and B2E workplace solutions and is dedicated to the ideal that work should be humane.

Prior to heading the Enterprise Solutions Practice, Amy was a leader in the Experience Strategy discipline. Her areas of expertise include business innovation strategy, emerging and social technologies, and information visualization. Select clients include Bain & Company, Best Buy, Citi, EMC, Ford Motor Company, Microsoft, Nike, and Starwood.

Previous Presentations:

The ROI of Enterprise 2.0 (Enterprise 2.0, Spring 2009)

The Collaboration Imperative (Enterprise 2.0, Spring 2008; Harvard Business School, Fall 2007)

The Social Imperative of Microfinance and Mobile Banking (SXSW, Spring 2007)

Laura Porto Stockwell

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Digital Dialogs Blog

WONGDOODY

Laura Porto Stockwell is a digital media professional with more than 15 years of experience developing digital brand, content and social media strategies. As Senior Director, Digital Strategy of WONGDOODY, Laura is responsible for developing and implementing digital marketing strategies that embrace innovative approaches to reaching consumers and increasing business effectiveness. Prior to joining WONGDOODY, Laura was the VP, Digital Strategy + User Experience at Publicis in the West, and prior to Publicis, was an Experience Director it the New York and Seattle offices of Razorfish.

Previous Presentations:

Speaker, Ad Club Seattle, "Beyond Social Media" (November 2008)

Guest Lecturer, University of Washington, IA Institute (2008, 2009)

Speaker, Microsoft MIX, “The Future of Media and the Web” (March 2006)