Joanna Butler
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Online marketing consultant currently based in Nottingham.I am a Google AdWords Professional (GAP) and Google Analytics Qualified Individual, a member of the Chartered Institute of Marketing and recently gained a Professional Development Award in e-Marketing.
My Specialties:
Integrated online marketing campaigns (planning and management of online marketing mix)
Search engine optimisation (SEO)
Social media
Online CRM
Website analytics, A/B testing, conversion tracking etc.
PPC (pay-per-click) advertising
Usability and accessibility
Email marketing
My Experience:
Previous Presentations:
Advanced Analytics at Think Visibility in Leeds. Demonstrating advanced segmentation in Google Analytics using a case study that shows how it can be used to research and select keywords for pay-per-click (PPC) and search engine optimisation (SEO) campaigns. http://www.thinkvisibility.com
Web marketing seminars for current and prospective clients, teaching basics of online marketing, search engine optimisation, search engine marketing, email marketing, social networking, website analytics and more. These sessions included providing attendees with an SEO audit and answering impromptu questions.
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Tessa Horehled
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Tessa Horehled, Strategic Marketer at Drive A Faster Car LLC, specializes in educating companies on how to integrate social media into existing marketing strategies and advises on how to measure, optimize and build current social media efforts to increase value and develop strong relationships. Managing digital marketing and online communities since 2001, Tessa has worked with both large and small entertainment, retail, technology and non-profit clients and corporations.
Previous Presentations:
Georgia State University - Music Industry Panel (2003)
Atlanta Web Entrepreneurs - Twitter Strategy (2008)
SoCon09 - Twitter (2009)
SoCon09 - Social Media For Social Change (2009)
Blog Your Way Out Of The Recession Workshop (2009)
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Jacinta Richardson
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Jacinta Richardson has a Bachelor of Engineering (Software) (hons) and Bachelor of Science from the University of Melbourne. Jacinta is both the managing director and training coordinator of Perl Training Australia. In addition to the management parts of this job, Jacinta does technical writing. bespoke development and participates in the training courses. Having been involved in the business from the start, Jacinta has a lot to say about starting and running your own small IT business.
Previous Presentations:
Not common enough code optimisations, linux.conf.au linuxchix miniconf 2008, OSDC 2007
Compulsive networking, linux.conf.au linuxchix miniconf 2007, OSDC 2006
Conferences for beginners, Open Source Developers' Conference, 2006
Understanding greediness (a guide to regular expressions), OSDC 2006
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Nelly Yusupova
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Nelly Yusupova - CTO, Webgrrls International/Cybergrrl Inc. and Founder of DigitalWoman.com
Previous Presentations:
Workshops & Panels: BlogHer '07, BlogHer '08, BlogHer '09, WITI, Webgrrls, Social Media Jungle, Mom 2.0 Summit
Keynotes: Mercy Center, AAUW Explore Your Opportunities conference, LaGuardia Community College, Urban Assembly
Meredith Farkas
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I am currently the Head of Instructional Initiatives at Norwich University in Vermont and an adjunct faculty member at San Jose State University's School of Library and Information Science. I'm the author of the book Social Software in Libraries: Building Collaboration, Communication and Community Online (Information Today, 2007) and write the monthly column "Technology in Practice" for American Libraries. I'm probably best known for my blog Information Wants to Be Free and the many wikis I've created to collect professional knowledge.
Previous Presentations:
National: Wikimania 2006, American Library Association 2007, Internet Librarian 2006-2007, Computers in Libraries 2006-2008, Alliance for Information Science and Technology Innovation 2007, Readex Digital Institute 2007
International: Royal School of Library and Information Science in Denmark 2007, Quebec Library Association Conference 2007, Ontario Library Assoc. Super Conference 2008
Keynotes: UC Berkeley 2007, Assoc. of College and Research Libraries Eastern NY 2007, Borough of Manhattan Community College 2007
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Lara Skripitsky
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Sarah Houghton-Jan
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I am the Digital Futures Manager for the San José Public Library in the heart of the Silicon Valley. I also work as a consultant instructor for the Infopeople Project, serve on LITA's Top Technology Trends Committee, and speak internationally at live and online events for libraries and other institutions. I am perhaps best known for my blog, LibrarianInBlack.net, about the intersection of libraries and technology.
Previous Presentations:
Internet Librarian (multiple presentations): 2005, 2006, 2007, 2008
Computers in Libraries (multiple presentations): 2008
others: Public Library Association, Hawaii Library Association, California Library Association, WebJunction, Canadian Education Institute, Washington Library Association, San Francisco Future of Libraries Conference, Association of Jesuit Colleges and Universities, SirsiDynix Institute, Idaho Library Association 2020 Vision Conference, Al@din Librarians Group, Sacramento Public Library, San Mateo County Library, Santa Clara County Library, etc.