Petra Větrovská
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Previous Presentations:
Ogilvy Institute (search and context advertising)
WebTop100 2008 (advertising mistakes)
University of Economics in Prague (Online marketing)
Joanna Butler
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Online marketing consultant currently based in Nottingham.I am a Google AdWords Professional (GAP) and Google Analytics Qualified Individual, a member of the Chartered Institute of Marketing and recently gained a Professional Development Award in e-Marketing.
My Specialties:
Integrated online marketing campaigns (planning and management of online marketing mix)
Search engine optimisation (SEO)
Social media
Online CRM
Website analytics, A/B testing, conversion tracking etc.
PPC (pay-per-click) advertising
Usability and accessibility
Email marketing
My Experience:
Previous Presentations:
Advanced Analytics at Think Visibility in Leeds. Demonstrating advanced segmentation in Google Analytics using a case study that shows how it can be used to research and select keywords for pay-per-click (PPC) and search engine optimisation (SEO) campaigns. http://www.thinkvisibility.com
Web marketing seminars for current and prospective clients, teaching basics of online marketing, search engine optimisation, search engine marketing, email marketing, social networking, website analytics and more. These sessions included providing attendees with an SEO audit and answering impromptu questions.
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Maggie Bowen
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Maggie Bowen launched SitesToGo after a classic fmcg marketing background and 15 years at board level in national and international tourism organisations. She is passionate about empowering SMEs through e-business knowledge and here in Ireland advises ISME on e-business issues
Maggie is a member of the world tourism organisation web standards working group and undertakes their website and email audits globally.
Previous Presentations:
Advanced E-Business for tourism - Cavan Monaghan Rural Development
E-business blunders and how to avoid them - ISME briefings
Online marketing - Offaly CEB