Joanna Butler
Photo:
Web links / Blogs:
Online marketing consultant currently based in Nottingham.I am a Google AdWords Professional (GAP) and Google Analytics Qualified Individual, a member of the Chartered Institute of Marketing and recently gained a Professional Development Award in e-Marketing.
My Specialties:
Integrated online marketing campaigns (planning and management of online marketing mix)
Search engine optimisation (SEO)
Social media
Online CRM
Website analytics, A/B testing, conversion tracking etc.
PPC (pay-per-click) advertising
Usability and accessibility
Email marketing
My Experience:
Previous Presentations:
Advanced Analytics at Think Visibility in Leeds. Demonstrating advanced segmentation in Google Analytics using a case study that shows how it can be used to research and select keywords for pay-per-click (PPC) and search engine optimisation (SEO) campaigns. http://www.thinkvisibility.com
Web marketing seminars for current and prospective clients, teaching basics of online marketing, search engine optimisation, search engine marketing, email marketing, social networking, website analytics and more. These sessions included providing attendees with an SEO audit and answering impromptu questions.
Presentation Web Links:
