Caroline Bottomley
Hello
I set up and run Radar Music Videos. It's the world's first online music video commissioning service. I recently developed a specialist online video promotion service and it looks like we're the first to do that too.
The business is based around a pro and semi-pro subscriber network of filmmakers based all over the world. Radar creates real-world work opportunities by introducing two groups who formerly had extremely limited ways of meeting each other (ie commissioners and producers). Various business opportunities have become clear as the business has developed, including the gap in the market for video promotion. It's specialised work and requires expertise, so we'll be charging for that soon. Radar is also signing up copyright cleared music video to form content bundles, not clear yet how that gets monetised, but it's valuable so something will come up. Rev share is pants. Sponsorship is interesting. Running a social network is fantastic.
Radar is based in the UK in London, but our stakeholder groups are all worldwide.